Professor Scott Galloway captures the “magical” story of Amazon in 10.55 minutes. Brand = Promise + Performance. Amazing; Bezos build it from zero to 1.6T$ market cap, turning cost centers into profitable businesses, serving 80% of the US housholds, lifting minimum wage from 10 to 15$…. Play the long game and think of every day as Day 1.
What Jeff said when he decided on the name Amazon; “This is not only the largest river in the world, it’s many times larger than the next biggest river. It blows all rivers away.”