H3O DELIVER Go To Market
2. SELL / PRICING
2. SELL / CUSTOMER(S)
Net Promotor Score NPS, Customer Segmentation
2. SELL > KPI
quotes, win rate, wallet share, market share, UGM, GM, GP, UGP, pipeline, leads,
SELL / Branding
Branding is part of “1. Decide,” and its execution lives in “2. Sell.” Branding = part of Decide (Strategy) This is…
H3O DELIVER
DELIVER (Operations) Fulfill what you sold Functions / Activities Operations / production / service delivery Supply chain (planning, logistics, warehousing)…
2. SELL
SELL (Revenue) Create demand and capture value Functions / Activities Sales (all channels) Marketing (brand, campaigns, digital) Price Pricing execution…
